George is chairman of the Craft Bakers Association – a position he has held for seven years.
Within this unpaid position, George manages the board of directors and is involved in the day to day activities of the CBA with the director of operations who manages the association.
He has been instrumental in positioning the CBA into the successful association it is today. He’s achieved this by bringing in a strategic plan and strategic aims to manage the association and ensure its continued success and profitability. This is alongside running his own successful bakery business.
He joined the industry aged 18 when he undertook a scholarship with the then National Association of Master Bakers. Since then, he has worked for Rank Hovis, British Bakels and Hazelwood Foods before embarking on starting his own business, Fullers Bakery in Goole, East Yorkshire, with his wife Heather 25 years ago.
In addition, George is also the unpaid chairman of the Trailblazer Apprenticeship qualification, working closely with the National Skills Council and government civil servants to produce a fit for purpose bakery qualification for the industry and students in colleges. He was instrumental in the content for Trailblazer 1 and 2 qualification and is currently chairing the Trailblazer 3 qualification.
Here he works with the Food and Drink Federation, National Government, National Skills Academy, Scottish Bakers, Federation of Bakers, HMRC, Independent Retail Confederation, Worshipful Company of Bakers and his local council.