About us

British Baker magazine

The market-leading fully-requested and paid-for print title serving the UK bakery sector. Our remit and reach includes plant bakeries, craft and artisan retail businesses, supermarket in-store counters, cake shops and coffee chains, wholesale and catering bakery suppliers, plus all allied equipment, ingredients and food to go lines. The magazine contains news, market data and analysis, bakery trends, inspiration and retail help, business profiles and new products. It is the conduit via which the professional UK baking industry communicates. Supplements on topic-specific content back the core offer. The only market measure of retail bakery businesses is also captured in the annual authoritative Bakery Market Report. We understand our audience; what they are thinking; what they are doing; what they are planning. And they trust our independent view. Subscribe to British Baker magazine


Bakeryinfo.co.uk delivers sector news as it happens. Independent and trusted, the site actively encourages debate and involvement in the issues of the day to ensure the UK bakery community is engaged with the decision makers and the current affairs that affect them. Infographics tag trends and stats. The site embeds rich media coverage of forward-thinking conferences and exhibitions as well as ‘How To’ and recipe concepts to lead innovation within craft and artisan businesses.


Delivered three times a week to an audience that has opted in to their preferred news channel, the newsletters provide a summary snapshot of the leading news stories, product info and new from The City. Sign up to receive newsletters


This monthly newsletter is dedicated to inspiring, educating and helping the UK’s active community of professional cake makers thrive and develop their businesses. It has step-by-step guides to creating seasonal specialities, latest news and trends and plays host to well-known and trusted bloggers .

National Cupcake Week

National Cupcake Week is a trademarked brand owned and run by British Baker/ William Reed Business Media. The week is actively engaged on Twitter, Facebook and Linked-in to its responsive marketplace. Find out more about National Cupcake Week


The universe of UK baking sector’s interest is encompassed by British Baker’s annual calendar of events and related exhibitions. Each activity runs to reward and showcase professionalism and excellence and provide the total community with authoritative, independent and trusted mechanisms to demonstrate business integrity and product quality to their respective customer bases. The premier annual event for the UK bakery market is British Baker’s Baking Industry Awards that have been running for 30 years. BB’s Christmas Stars Awards reward product excellence in core Christmas bakery categories with a recognised consumer-facing logo to drive sales and independently accentuate product quality credentials.